Released on: November 1, 2007, 8:45 am

Press Release Author: Brandwidth/Mandy

Industry: Healthcare

Press Release Summary: Re-orders are on the rise for a new liquid energy shot energy
drink product from Indianapolis-based DMD Pharmaceuticals.

Press Release Body: The company attributes the on-line spike in re-orders for the
EPHRINE Plus® Energy Shot to new national print advertising, as well as the product
delivering on its promise of convenience, portability, and a rapid-release
energy-boosting formula promoted as "more kick, less can."

BODY
On-line re-orders are on the rise for EPHRINE Plus® Energy Shot, a new energy shot
energy drink product rolled out recently by Indianapolis-based DMD Pharmaceuticals.
The company attributes the increase in web orders to a new national print
advertising campaign and encouraging initial test marketing of the two-ounce product
that promises convenience, portability, and a rapid-release energy-boosting formula
promoted as "more kick, less can."

"Initial test marketing results look promising, and we're already receiving
reorders," said Dave Riddle, compliance officer for DMD Pharmaceuticals. "While it's
not a scientific sampling of results, we feel the rise in reorders is due to our
EPHRINE Plus® energy shot product simply delivering on its promise."

The convenient two-ounce energy shot promises a rapid-release kick of pharmaceutical
grade caffeine with Vitamin B complex booster, taurine, and niacin-all without sugar
to help avoid that 'crashing' feeling provided by similar energy drink products.
"In truth, we've only just scratched the surface of the potential for this
product-it's just so convenient and right for today's on-the-go consumer," said
Riddle.

The national print advertising, seen in such publications as Men's Rx For Fitness,
Soap Opera Weekly, Oxygen, and Muscle & Fitness, features the EPHRINE Plus® Energy
Shot product over bold red to draw attention, with quick, simple copy explaining the
benefits of the product.

"It's important to understand that the ingredients in our new energy shot energy
drinks
are the same proven energy-boosting ingredients found in other popular energy drink
brands," said Riddle. "The difference here is the value and convenience of our
'more kick, less can' brand positioning."

For more information about energy drink energy shots and a complete line of
over-the-counter supplements from DMD Pharmaceuticals, please visit
www.dmdpharm.com.

ABOUT
DMD is one of the leading marketers of over-the-counter pharmaceuticals and dietary
supplements with distribution in more than 50,000 convenience stores nationwide. The
Peptime® family of energizers and other leading DMD dietary supplement brands
include EPHRINE Plus® High Energy, Ultra EPHRINE Plus®, Peptime® Mini-White®,
Peptime® Magnum 357, and Ginseng Vita Blitz®.



Web Site: http://www.dmdpharm.com

Contact Details: CONTACT
Dave Riddle
DMD® Pharmaceuticals
P.O. Box 1055
Noblesville, IN 46061
1.800.795.2477
www.dmdpharm.com